How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?

The authors of this study aimed to evaluate the links between corporate social responsibility (CSR) activities, trust, identification, and commitment measure impact consumer perceptions CSR initiatives on these three marketing outcomes (trust, commitment). A structured questionnaire was administered 341 bank clients as part an empirical examine hypotheses. study’s proposed model tested in Indian banking industry examined use structural equation modeling (SEM) method AMOS program. According findings, consumers believe that significantly affect two (trust identification). findings are useful helping policymakers at various institutions comprehend major have influencing behavior. This provides a greater knowledge how view impression may outcomes.